LAPIERRE X ALPINE: MEETING OF TWO BRANDS WITH A COMMON PHILOSOPHY

In advance of the French Grand Prix, Alpine announces an exclusive three-year partnership with Lapierre. Evita Muzic, professional cyclist, and Esteban Ocon, BWT Alpine F1 Team Formula 1 driver both presented the bike at the Paul Ricard Circuit in Le Castellet.

Both brands with French know-how, Lapierre and Alpine have always been committed to performance and heritage, and share common values that translate into exceptional bikes and vehicles with a unique design and a focus on competition and performance.

This collaboration will soon lead to the launch of an iconic bike with a unique and specific design co-signed by Lapierre x Alpine.

The first Lapierre x Alpine model will be introduced in the autumn with an exclusive feature to be unveiled at the next Paris Motor Show, from 17 to 23 October 2022.

A PRESENTATION AT THE FORMULA 1 FRENCH GRAND PRIX

The exclusive presentation of the Lapierre x Alpine model took place in the presence of Evita Muzic, professional cyclist, and Esteban Ocon, BWT Alpine F1 Team driver, on the track of the famous Paul Ricard Circuit in Le Castellet, today.

French espoir road champion in 2019, Evita Muzic has proven her abilities at world level over the last two seasons (3rd young rider in the 2019 Giro d'Italia, victory on the last stage in 2020). In 2021, she became French road champion and was bronze medallist of the European espoir road championship, she also finished 5th in the San Sebastian Classic.

Olivier Camus, Alpine Marketing Director: “Alpine is committed through its Rac(H)er programme to developing the pool of female talent, whose skills and experience are a real differentiating asset in terms of performance. Evita Muzic's presence today particularly echoes our commitment to making our ecosystem more inclusive and to making diversity our strength. On the eve of the start of the first women's Tour de France, we are very proud to have role models like Evita in her field by our side.”