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Thanks to this mobility service, members of the loyalty program can now reserve their taxi or private hire vehicle on the ALL app or the website All.com . Members automatically earn additional points when paying by credit card and can also choose to pay their fare using their points.
The mobility service covers 490 European cities, as well as Dubai and New York, and addresses two main needs:
• Trips when traveling – to go to a station, airport or an Accor hotel. This is a particularly useful service when abroad, where guests are often unaware of how to reserve and pay for taxis or chauffeur-driven vehicles.
• Day-to-day travel, whether personal or professional, to go to a meeting or a restaurant.
The service allows users to compare, in real time, available taxi and private hire vehicle offers and to make their choice according to rate, waiting time, vehicle category (electric, traditional, etc.) and available extras (e.g. child seat).
The mobility service is the result of a strategic and technological partnership between ALL and Mobilize, the Renault Group brand dedicated to new mobilities, via its start-up Karhoo. Karhoo’s mobility aggregation platform allows hospitality and travel industry professionals, as well as businesses, to offer taxi and private hire vehicle services to their guests through their online and mobile apps and under their own branding.
According to Mehdi Hemici, Chief Loyalty & Partnerships Officer Accor, “With the travel rebound, we wanted to provide a tangible service at home or away for our ALL App users. This one-stop-shop mobility solution is seamlessly integrated after your hotel reservation. It allows our ALL members to book their airport transfer to their hotel or book a ride in their home city with their ALL points. Both convenient and consistent wherever you are.”
“Facilitating mobility for everyone everywhere is at the heart of Mobilize’s purpose and we are proud of this collaboration with Accor as part of the ALL loyalty program. Our urban travel distribution platform features powerful technology enabling users to be connected to 1.8 million vehicles from 2,500 taxi and private hire fleets throughout the world. Adding mobility to the services our business partners, such as Accor, already offer allows them to improve their customers’ experiences and satisfaction”, said Fedra Ribeiro, CEO of Karhoo.
By 2050, seven out of 10 people (68%) will live in an urban environment compared with just over one in two at present (55%) . The behaviour, needs and expectations of city dwellers will therefore be required to change dramatically in terms of urban travel. With increased demand, major societal challenges will emerge: city dwellers, less likely to own a means of transport will be able to select the mobility option that best meets their needs according to their location.
Accor, a global leader in hospitality, aims to become the first hotel operator to offer multimodal transport services (eventually including micro-mobility and shared vehicle offers) to its members with a gradual extension of its global coverage.
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