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More than 300 teams competed in Europe for the tournament, using customisation items in order to transform their vehicle in accordance with the electric theme. This was a special competition that spoke to its public, garnering more than 18,000 viewers during the grand finale.
The European dimension of this collaboration between Dacia and Rocket League has reached over 120 million1 people in Europe and has generated hundreds of content creations across social media as well as thousands of views on video streaming platforms such as Twitch and YouTube.
The grand finale of this tournament was played between the Suhhh team and the famous Vitality team. The Dutch team Suhhh won the final.
A great first experience for players who were able to participate in a tournament using the electric codes, and training on a course representing a 100% Dacia-created city, completely electric-powered. The “Dacia Spring Electric Challenge” map was created by three world-renowned map makers from Rocket League: @Lethamyr, @Gidek and @MrSwaggles. It was ranked the most popular map in one month: the best rated, the most downloaded and the most played with over 30,0002 participants, including world-renowned teams such as the Vitality team.
“At Dacia, we have our heart set on creating value with a soul. And this is what we wanted to convey during this immersion in the Rocket League universe. By investing in the gaming world, Dacia communicates in a different way about new mobilities and engages with younger generations, thus showing the face of a dynamic and accessible brand, like Spring, its 100% electric vehicle.”
Giovanni COSTA, Creative Content Director
To see this collaboration through to the end, Dacia also sponsored the European branch of the official world championship “Rocket League Championship Series”, especially helping with the broadcasting during the final of the Electric Airshow Dacia, highly acclaimed during the championship.
Visi šajā tīmekļa vietnē esošie materiāli (tostarp, bet ne tikai, teksti, fotoattēli, grafikas, skaņas faili, animācijas faili, video faili un to izvietojums vietnē) ir Renault SAS un/vai tās meitasuzņēmumu īpašums vai tādu trešo pušu īpašums, kas ir devušas Renault SAS atļauju lietot tos ierobežotā apjomā, un minētie materiāli ir aizsargāti ar autortiesībām un citiem intelektuālā īpašuma tiesību aktiem. Minēto materiālu izmantošana citiem mērķiem, kas nav saistīti ar žurnālistiku, jo īpaši mārketinga vai reklāmas nolūkiem, ir stingri aizliegta.
